What does delivered, opened, clicked mean?
Understand email tracking status and what each metric tells you.
Plan requirement: Standard or Pro plan
Short answer: Delivered means it reached their inbox; opened means they viewed it; clicked means they interacted with a link.
Email status definitions
Delivered
- The email reached the recipient's mail server
- It was accepted and not bounced
- Should be in their inbox (or possibly spam)
- Doesn't guarantee they saw it
Opened
- The recipient opened/viewed the email
- Tracked when images load in the email
- Not 100% accurate (some clients block tracking)
- Multiple opens may be counted
Clicked
- The recipient clicked a link in the email
- More reliable than open tracking
- Shows actual engagement
- Commonly the RSVP or website link
Bounced
- Email couldn't be delivered
- Invalid address or server rejected it
- Needs attention - update the email address
Failed
- Delivery failed for a reason
- Technical error
- May be temporary or permanent
Tracking limitations
Open tracking isn't perfect:
- Some email clients block tracking images
- Preview pane might count as open
- "Not opened" doesn't mean unread
Click tracking is more reliable:
- Shows definite engagement
- Guests actively clicked something
- Better indicator of interest
Tips
- Focus on clicks for true engagement
- Use delivered rate to check email health
- Fix bounces promptly
- Don't worry too much about exact numbers
- Follow up based on status