How do I track who opened my emails?
Monitor email engagement to see which guests have opened your save the dates, invitations, and other messages.
Plan requirement: Standard or Pro plan
Short answer: Go to Sending > Tracking to see open rates, click rates, and individual guest activity.
Viewing email tracking
- Go to Sending in your dashboard
- Click Tracking or Sent emails
- View overall statistics and individual recipient activity
- See who opened, clicked, or hasn't engaged
What you can track
Open tracking:
- Who opened the email
- When they opened it
- How many times (multiple opens)
Click tracking:
- Who clicked links in the email
- Which links were clicked
- When clicks happened
Delivery status:
- Delivered successfully
- Bounced (bad email address)
- Failed delivery
Understanding the data
- Opened: Guest viewed the email (not 100% accurate due to email client limitations)
- Clicked: Guest clicked a link (RSVP button, website link)
- Not opened: No open recorded (they may have viewed it without loading images)
Using tracking data
- Follow up with guests who haven't opened
- Check if RSVP reminders are working
- Identify bad email addresses (bounces)
- Gauge engagement with your communications
Tips
- Open tracking requires images to load (not all clients do this)
- "Not opened" doesn't always mean unread
- Focus on bounces to fix bad email addresses
- Click tracking is more reliable than open tracking
- Don't obsess over exact numbers